Counter Holiday Gift Guide 2025: Limited Edition Clean Beauty Sets

This post will be updated with the 2026 holiday gift sets as soon as they are released, typically in early fall. In the meantime, you’ll still find helpful links and clean beauty recommendations below. Some products featured below are still available year-round. Scroll down to see what you can shop now. Updated January 2026. Get […]

Top Retinol Alternatives for Sensitive Skin: Bakuchiol, Clean Serums & More

Marble surface with eucalyptus, a jade roller, dropper bottle, and small white flowers. Text overlay: "Safer Alternatives to Retinol That Actually Work."

Let me guess—you’ve heard that if you’re serious about aging well, you have to use retinol. I used to believe that too. But once I started learning about what was actually in my products, and how some of those ingredients could do more harm than good—I changed course. And I’m so glad I did. That’s […]

Counter’s September 2025 Launch: The Return of Clean Makeup

Flat lay of clean beauty products — mascara, brow gel, cream shadow, and lip balm — on marble with blog title text ‘Counter’s September 2025 Launch: The Return of Clean Makeup.

When Beautycounter paused operations, it left many of us wondering where to turn. High-performing clean makeup is hard enough to find—and suddenly the staples we relied on were gone. That’s why the Counter September 2025 launch feels so exciting. It’s bringing back a few favorites we’ve been waiting for. And there’s also a brand-new product […]

Counter Beauty Launch 2025: What You Need to Know

Promotional image for Counter Beauty Launch 2025, showing a variety of sleek, modern skincare products in pastel and neutral tones. Text reads: 'Counter Beauty Launch 2025: What You Need to Know,' and 'shewelcomeswellness.com.' The tone is clean and sophisticated.

The Counter Beauty Launch 2025 is finally here—with a bold new name, a streamlined product lineup, and a whole lotta glow. If glowing skin and safe skincare matter to you, you’re going to want to see this.   If you’ve been wondering what happened to Beautycounter or what to expect next, I’ve got you covered. Beautycounter, […]

Safer Paraben Alternatives: What to Use (and Why It Matters)

Elegant beauty setup with skincare bottles and brushes on a vanity against a round mirror. Text reads: "Safer Paraben Alternatives: What to Use (and Why It Matters)." Lovely and calming atmosphere.

When you’re reaching for your favorite lotion, face wash, or even mascara, parabens probably aren’t top of mind. But these sneaky preservatives hide in thousands of personal care products. And the dangers of parabens are very real, from hormone disruption to skin irritation. It’s confusing and honestly a little discouraging when every label seems to […]

What Is 1,4-Dioxane —And Why Is It in “Clean” Products?

A gloved hand holds a beaker pouring liquid into a jar surrounded by lab equipment. Text overlay reads, "What Is 1,4-Dioxane? Why Is It in 'Clean' Products?" with "shewelcomeswellness.com" below. The tone is scientific and investigative.

When you’re picking personal care products, you try to make safe, gentle choices—especially if you’re reaching for “clean” or natural brands.  But what is 1,4-dioxane, and why should you care if it’s hiding in your cosmetics or laundry detergent?  This hidden chemical can sneak into products, even when the label may look pretty good.  The […]

Beautycounter Returns as Counter: A Bold New Era Begins

Text overlay on beauty products: 'Beautycounter Returns as Counter. Read for all the details,' with a potted plant and logo visible in the background. she welcomes wellness dot com and logo

If you’ve been wondering what’s happening with Beautycounter, I’ve got news. Big Beautycounter news. After a long stretch of silence, uncertainty, and so many unanswered questions, we finally have a clear picture. And a new beginning.  Beautycounter is coming back! Yes! Beautycounter returns as Counter–this summer!! Read on for all the details. Update as of […]

What is Clean Beauty? Revealing the Secrets You Need to Know

Flat lay of clean beauty products against a gray background. Text reads: "What is Clean Beauty? Revealing the Secrets You Need to Know" and "shewelcomeswellness.com".

Did you know the beauty industry allows thousands of chemicals in our products? Or that those chemicals link to hormone disruption, allergies, and even cancer? If you’re new to non-toxic living, you’ve probably heard of clean beauty. But what is clean beauty exactly? It’s everywhere, but let’s be honest—it’s not always clear. With National Clean […]

How to Read Ingredient Labels: Best Tips for Safer Skincare

Woman reading skincare ingredient label on bottle for safer choices.

Have you ever felt overwhelmed by product labels?  Trust me, I’ve been right there with you. Years ago, I’d buy things labeled green, wholesome, or clean, thinking I was choosing the safest products.  At that time, I did not know how to read ingredient labels like a pro! Honestly, I just didn’t know any better. […]

Beautycounter Winter Sale: Everything You Need to Know

The Beautycounter Winter Sale: Everything You Need to Know text overlay on background of Beautycounter products

Update as of June 27, 2025: Counter Is Officially Open! Beautycounter has officially relaunched as Counter—and with it, a new name, new website, and a streamlined product lineup focused on safer, high-performing skincare. If you’ve landed on this post and noticed some old links that no longer work, that’s why! I’ve removed or disabled the […]

Beautycounter Cyber Monday Sale 2024: Clean Beauty You’ll Love!

Beautycounter products on countertop; text overlay Beautycounter Cyber Monday Sale: Clean Beauty You'll Love; www dot she welcomes wellness dot com

Update as of June 27, 2025: Counter Is Officially Open! CHECK OUT THE 2025 Counter Cyber Monday Deals HERE. Beautycounter has officially relaunched as Counter—and with it, a new name, new website, and a streamlined product lineup focused on safer, high-performing skincare. If you’ve landed on this post and noticed some old links that no […]

The Beautycounter Black Friday In Between Sale is Here!

Update as of June 27, 2025: Counter Is Officially Open! Beautycounter has officially relaunched as Counter—and with it, a new name, new website, and a streamlined product lineup focused on safer, high-performing skincare. If you’ve landed on this post and noticed some old links that no longer work, that’s why! I’ve removed or disabled the […]